Transaction advisory within the buy-side due diligence project covered both financial and tax due diligence and was delivered by an international, interdisciplinary team comprising the finance team: Mathieu Morisot, Partner (Eight Advisory), as well as Piotr Dalak, ACA, Partner (JP Weber) and Szymon Kołodziejczyk, Director (JP Weber). The tax due diligence was conducted by Kevin Peau, Tax Partner (Eight Advisory).
Marvesting SAS is a France-based European marketing solutions provider and a portfolio company of the Luxembourg-based Alpha Private Equity Fund 7 S.C.A. SICAR. The acquisition of Option1 supports the Marvesting Group’s buy-and-build strategy and strengthens its footprint in Central Europe, building on earlier expansion steps in markets including the UK, the Netherlands (e.g., Field Sales Solutions and P&R) as well as Spain. Following the integration, Marvesting operates in 10 European countries and reports €210 million in turnover. The transaction is framed around creating a more integrated European platform, combining broader geographic coverage in Central Europe, deeper field marketing capabilities, and more consistent execution standards for international clients across markets.
Option1 is a Polish leading integrated marketing agency specializing in field marketing, with over 25 years of experience, strong operational discipline and retail execution expertise, nationwide field operations, structured in-store performance management, and sector exposure across telecommunications, consumer electronics, beauty, and FMCG, with capabilities spanning the customer journey from acquisition through conversion and loyalty.
